STEADILY FOOLISH

About Us

Two minds. One vision.
An entrepreneur rooted in Zanzibar’s hospitality scene.
A marketing executive shaped by international branding and digital business.
We started ZEDLAB to make meaningful ideas wearable—and brand stories matter.
On fabric and through strategy.

About Us

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Two minds. One vision.
An entrepreneur rooted in Zanzibar’s hospitality scene.
A marketing executive shaped by international branding and digital business.
We started ZEDLAB to make meaningful ideas wearable—and brand stories matter.
On fabric and through strategy.

BRANDING & DIGITAL

From positioning to pixels, we connect identity to business goals.

We define how brands look, speak, and perform. We build systems that align positioning with execution—turning brand into a growth engine across identity, content, and customer experience.

website and branding projects for Shanuo hotel in Zanzibar

Screenprinted t-shirts in Zedlab's lab in Michamvi Zanzibar

THE ROCK T-SHIRTS

The Rock Zanzibar

YOU WON'T MISS US

OUR HQ

The warehouse with t-shirts, tote bags, hats and custom apparel

IT WILL BE FULL SOON

Stock, Apparel

screenprinting project for local Zanzibar client

JUST INK & PRESSURE

Ink, Tools, Screen Printing

tuktuk bajaj in Zanzibar showing the meaning of creative innovation

ZANZIBARI ATTITUDE

Problem Solving, Creativity

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YOU WON'T MISS US

Our HQ

blending technology and innovation with creativity and aesthetics

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BAKING

Machinery, Oven, T-shirts

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ZANZIBARI ATTITUDE

Problem Solving, Creativity

T-shirts of different our client The Rock restaurant screen printed in Zedlab's lab in Zanzibar

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THE ROCK T-SHIRTS

THE ROCK T_SHIRTS

The Rock Zanzibar

handwoven Womencraft basket in Zedlab's showroom in Michamvi Zanzibar

handwoven Womencraft lamp in Zedlab's showroom in Michamvi Zanzibar

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PARTNERSHIPS

PARTNERSHIP

Kukua, Womencraft

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NO. WE DO NOT SMOKE

RECLAIM

Machinery, Flash ove, Screen Printing

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IT WILL BE FULL SOON

Stock, Apparel

Close-up of color testing for screenprint ink

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JUST INK & PRESSURE

Ink, Tools, Screen Printing

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NO, IT'S NOT TOOTHPASTE

NO< IT'S NOT TOOTHPASTE

Ink, Tools, Screen Printing

STEADILYFOOLISH

From concept to fabric, we turn identity into operational assets

We design and produce branded apparel with full control over process, quality, and timelines. Screen printing and embroidery are handled in-house to ensure consistency across every item. Standardized fits, stable supply, and aligned execution—from identity to delivery.

CUSTOM
APPAREL

ZEDLAB

THE
LAB

A modular hub for ideas, content, and collaboration.

The Lab is our multidisciplinary physical workspace—available for events, exhibitions, workshops, project launches, and as a showroom. Flexible and fully equipped, it hosts both branded activations and independent initiatives. We regularly open it to institutions, companies, artists, and creators, turning it into a platform for experimentation, visibility, and cross-disciplinary cultural exchange.