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STEADILY FOOLISH

Two minds. One vision.
An entrepreneur rooted in Zanzibar’s hospitality scene.
A marketing executive shaped by international branding and digital business.
We started ZEDLAB to make meaningful ideas wearable—and brand stories matter.
On fabric and through strategy.

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About Us

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Two minds. One vision.
An entrepreneur rooted in Zanzibar’s hospitality scene.
A marketing executive shaped by international branding and digital business.
We started ZEDLAB to make meaningful ideas wearable—and brand stories matter.
On fabric and through strategy.

​

BRANDING & DIGITAL

Mockup.jpg

From positioning to pixels, we connect identity to business goals.

We define how brands look, speak, and perform. We build systems that align positioning with execution—turning brand into a growth engine across identity, content, and customer experience.

website and branding projects for Shanuo hotel in Zanzibar
Screenprinted t-shirts in Zedlab's lab in Michamvi Zanzibar

THE ROCK T-SHIRTS

The Rock Zanzibar

YOU WON'T MISS US

OUR  HQ
The warehouse with t-shirts, tote bags, hats and custom apparel

IT WILL BE FULL SOON

Stock, Apparel
screenprinting project for local Zanzibar client

JUST INK & PRESSURE

Ink, Tools, Screen Printing
tuktuk bajaj in Zanzibar showing the meaning of creative innovation

ZANZIBARI ATTITUDE

Problem Solving, Creativity

YOU WON'T MISS US

YOU WON'T MISS US

Our HQ

BAKING

BAKING

Machinery, Oven, T-shirts

tuktuk bajaj in Zanzibar showing the meaning of creative innovation

ZANZIBARI ATTITUDE

ZANZIBARI ATTITUDE

Problem Solving, Creativity

THE ROCK T-SHIRTS

THE ROCK T_SHIRTS

The Rock Zanzibar

PARTNERSHIPS

PARTNERSHIP

Kukua, Womencraft

NO. WE DO NOT SMOKE

RECLAIM

Machinery, Flash ove, Screen Printing

IT WILL BE FULL SOON

IT WILL BE FULL SOON

Stock, Apparel

JUST INK & PRESSURE

JUST INK  & PRESSURE

Ink, Tools, Screen Printing

NO, IT'S NOT TOOTHPASTE

NO< IT'S NOT TOOTHPASTE

Ink, Tools, Screen Printing

STEADILYFOOLISH

STEADILYFOOLISH

STEADILYFOOLISH

STEADILYFOOLISH

From concept to fabric, we turn identity into operational assets

We design and produce branded apparel with full control over process, quality, and timelines. Screen printing and embroidery are handled in-house to ensure consistency across every item. Standardized fits, stable supply, and aligned execution—from identity to delivery.

CUSTOM
APPAREL

ZEDLAB

ZEDLAB

ZEDLAB

ZEDLAB

THE
LAB

A modular hub for ideas, content, and collaboration.

The Lab is our multidisciplinary physical workspace—available for events, exhibitions, workshops, project launches, and as a showroom. Flexible and fully equipped, it hosts both branded activations and independent initiatives. We regularly open it to institutions, companies, artists, and creators, turning it into a platform for experimentation, visibility, and cross-disciplinary cultural exchange.

CLIENTS

Zedlab logo on the lab's walls in Michamvi Zanzibar
WomenCraft and Kukua showcased in Zedlab's showroom in Michamvi Zanzibar
Miniature Screen Printing Labs Zanzibar
the spaces of Zedlab's showroom in Michamvi Zanzibar
Rustic Dinning Table
Beautiful WomenCraft and Kukua furniture in Zedlab's showroom in Michamvi Zanzibar

CONTACT US

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