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ABOUT
US
BEEING FOOLISH REQUIRES DISCIPLINE.
THAT'S HOW WE MAKE YOUR BRAND MATTER.
ON FABRIC AND THROUGH STRATEGY.
We built ZEDLAB because we couldn’t find the kind of company we needed. This is why we made it.
We didn’t set out to create a “creative company.”
We just wanted a place where things worked the way they should.
Where strategy wasn’t disconnected from execution.
Where identity didn’t fall apart across channels.
Where production didn’t mean compromise.
ZEDLAB was born from that need—for clarity, for precision, for control.
One of us came from branding and digital design. The other had spent years building businesses in Zanzibar—navigating its rhythms, its challenges, and its potential.
Different skill sets, same goal: make good ideas hold up in the real world.
We chose Zanzibar because it’s a place that moves.
It challenges you to adapt, to design smarter, to stay close to what’s real.
It keeps you honest.
That mindset is what shapes how we work—with clients, collaborators, and community.
Less noise. Fewer slides. More thinking, building, refining.
ZEDLAB isn’t big. But it’s sharp.
And that’s exactly how we want it.
Claudio & Luca
Co-founders, ZEDLAB
BEEING FOOLISH REQUIRES DISCIPLINE.
THAT'S HOW WE MAKE YOUR BRAND
MATTER.
ON FABRIC AND THROUGH STRATEGY.
We built ZEDLAB because we couldn’t find the kind of company we needed. This is why we made it.
We didn’t set out to create a “creative company.”
We just wanted a place where things worked the way they should.
Where strategy wasn’t disconnected from execution.
Where identity didn’t fall apart across channels.
Where production didn’t mean compromise.
ZEDLAB was born from that need—for clarity, for precision, for control.
One of us came from branding and digital design. The other had spent years building businesses in Zanzibar—navigating its rhythms, its challenges, and its potential.
Different skill sets, same goal: make good ideas hold up in the real world.
We chose Zanzibar because it’s a place that moves.
It challenges you to adapt, to design smarter, to stay close to what’s real.
It keeps you honest.
That mindset is what shapes how we work—with clients, collaborators, and community.
Less noise. Fewer slides. More thinking, building, refining.
ZEDLAB isn’t big. But it’s sharp.
And that’s exactly how we want it.
Claudio & Luca
Co-founders, ZEDLAB
ZEDLAB is a company working at the intersection of business strategy, digital, brand, design, and
production—turning identity into tools that scale, systems that hold, and outputs that deliver measurable results.
We built ZEDLAB because we couldn’t find the kind of company we needed.
This is why we made it.
We didn’t set out to create a “creative company.”
We just wanted a place where things worked the way they should.
Where strategy wasn’t disconnected from execution.
Where identity didn’t fall apart across channels.
Where production didn’t mean compromise.
ZEDLAB was born from that need—for clarity, for precision, for control.
One of us came from branding and digital design. The other had spent years building businesses in Zanzibar—navigating its rhythms, its challenges, and its potential.
We write about some of these dynamics in our Journal.
Luca De Fino
Chief Executive Officer & Co-Founder
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Claudio Moras
Executive Creative Director & Co-Founder
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Francesca De Gottardo
Marketing Manager
We built ZEDLAB because we couldn’t find the kind of company we needed.
This is why we made it.
We didn’t set out to create a “creative company.”
We just wanted a place where things worked the way they should.
Where strategy wasn’t disconnected from execution.
Where identity didn’t fall apart across channels.
Where production didn’t mean compromise.
ZEDLAB was born from that need—for clarity, for precision, for control.
One of us came from branding and digital design. The other had spent years building businesses in Zanzibar—navigating its rhythms, its challenges, and its potential.
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