DONNINO'S

WHAT WE SOLVED //

Donnino’s had a story worth telling — but no real tools to tell it. The vision was strong, the impact real. But the brand lacked clarity, consistency, and the ability to scale its message across channels and audiences.
We helped translate purpose into a system: strategic, expressive, and built to last.

WHAT WE BUILT //

→ A brand platform rooted in values, not pity
→ An identity system built around the claim “I’Mperfect by design”
→ A visual and verbal language that reclaims difference as strength
→ A modular asset kit for apparel, fundraising, and events
→ A tone that speaks with empathy, not sentimentality

WHY IT WORKS //

Because coherence builds dignity. And clarity makes room for others to join.
Now Donnino’s shows up in the world with the same courage it teaches every day.
Strong message, clean tools, no compromise.